Who Is Who places great importance to the privacy of the personal information of the users of the Internet and therefore, based upon this principle, we pursue to maintain and to develop their confidence in us. Below we cite the basic commitment issues of Who Is Who for the issue of privacy protection.
Collection of Information through the receipt of advertising messages:
During the process of the reception of advertising messages, Who Is Who does nοt collect any kind of personal information from the users, such as name, address, telephone number or electronic address. In contrast, Who Is Who does collect other kinds of useful information, such as the server via whom you were connected, the type of browser (Netscape or Internet Explorer), and whether and to what extent you respond to the advertising messages or not. The non personal information which are collected from Who Is Who, are used in order to facilitate the targeting of the advertising messages and to the measurement of their efficiency on behalf of their sponsors and of the web editors which wish to receive such a service.
Moreover, during the receipt of the advertising messages, via the DART technology that Who Is Who uses, the non personal information collected from the user?s computers with the access password (log-in) are combined with all the demographic characteristics collected. These elements are used for the targeting of the advertisements on the site. Who Is Who commits itself that this information is a part of its confidential database.
Meanwhile, there are also cases in which a user willingly provides personal information, such as in the case of the participation in a study or the realization of a purchase. In these cases, Who Is Who (or an intermediate placed by Who Is Who) collects information on behalf of the advertisers / or the website. This information is collected by the advertiser or the website aiming to the delivery of the products or the services that the user has requested. Where considered necessary, Who Is Who is allowed to use them in a way (in a summative form) that permits a more complete aspect of the type of users which receive the advertising messages or visit the website. Apart from the cases which are specifically reported, the personal information which is collected from Who Is Who is not used for the delivery of targeted messages to the users and is not combined with any other kind of information from Who Is Who itself.